The Plain Old White Label
January 2026 • Let the Sauce Speak
We believe a great hot sauce should speak for itself. So we created the Plain Old White Label. Basic font. No art. Just sauce. (Unless you want our hand-drawn-on-a-crystal-tablet version. Choice of artist included.)
Our January Manifesto
We believe a great hot sauce should speak for itself. So we stripped it down. Plain Old White Label. Basic font. No art. However, we still have our digital art labels available in all of their colorful glory. Because even the best tasting hot sauce should have a bottle that's nice to look at.
The 5oz Collection
Our core lineup. Lacto-fermented. Character-driven. On sale.
More Coming
2026 Releases
Stay tuned for new flavors dropping throughout the year.
Hand-Painted 2-Packs
Two bottles. One free sampler. A box painted by a real human.
Every 2-pack ships in a unique, hand-painted box created by one of our team members. No two are alike. This is our way of showing the artistry and heart that goes into everything we do. Each package is one of a kind.
Plus, every 2-pack includes a free sampler bottle of an unreleased flavor. You're basically beta testing deliciousness.
Choose Your Artist
Who paints your box?
Michael
The true artist and visionary. Expect actual talent.
Gracie
Adds irresistible charm to everything she touches.
Kevin
Aliens. Pyramids. Hollow moons. You've been warned.
Kidwell
Makes art like a Kid. Probably not well. No refunds.
The Collector's Reserve
A 375ml Bottle in a Hand-Painted Scotch Box
Reserve
375ml
Unreleased
Hot Sauce
Collector's Box
🎨
One of a Kind
A tall, elegant 375ml bottle of our finest unreleased hot sauce. The label? Basic white. Helvetica. As simple as it gets. But the box? A finely painted work of art that would make even Clase Azul Tequila envious. This is what happens when artists make hot sauce.
$149
Only a handful will ever exist
Claim Your Collector's ReservePlain Label. Bold Flavor.
Sometimes the best packaging is no packaging at all. Just great sauce in a bottle that lets you focus on what matters: the heat.
Shop 2026 Collection